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Adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler. In the 1980s after Adi Dassler's death, Adi's wife K?the, his son Horst, and his daughters continued running the business.
For over 80 years the Adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories.
Today, the Adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the Adidas Group are available in virtually every country of the world.
With a simple strategy to continuously strengthen their brands and products to improve their competitive position and financial performance there's no doubt that Adidas will be around for a very long time.
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